One of the toughestad marketsin the world.
Google Ads management for a co-living room rental business in New York City, where every click is expensive and every competitor is bidding hard.
From expensive clicks to growth.
The challenge
New York is one of the most competitive markets there is for paid search. Room rentals and co-living attract big competitors with big budgets, so wasted clicks get very expensive, very fast.
What we did
We took over the existing Google Ads campaigns and rebuilt how they were run around one thing: measurement. Once we could see what actually drove enquiries and bookings, we made the changes that mattered and cut what didn't.
- Took over the existing campaigns
- Put measurement first
- Changed the campaigns based on what the data showed
- Managed monthly budgets between $8,000 and $16,000
The result
The biggest turnaround came about three months after we took over, in 2024. The company grew 47% year on year.
We don't name clients or share every tactic in our case studies. Results always depend on the business, the market and the offer.
